Compact Home Lifts has started its first national newspaper advertising campaign in the Sydney Morning Herald.
Readers of the popular and oldest continuously published newspaper in Australia, which was first published in 1831 and is printed six times a week, may have noticed our company’s ‘Step Inside A Compact Elegance Home Lift’ advertisement in the paper this week.
Compact Home Lifts has started an eight-week run with the Herald, which has a circulation of more than 100,000 every day, and is looking forward to discovering the results of its first national newspaper advertising campaign.
The advert was accompanied by a half-page editorial piece about how the business had been installing its ‘unique new-generation residential lifts in homes across the country for three years’.
Compact Home Lifts is promoting both its Compact Elegance Home Elevator which can comfortably carry two people and the larger Compact Elegance Plus Home Elevator that has been designed to accommodate a wheelchair or walking frame.
Company founder Daniel Mawson is quoted in the Herald story and says: “Our market is predominantly over-55s but some customers are just future-proofing their homes because no one knows what is around the corner or they may have family members who can’t manage the stairs.
‘‘Due to its small footprint of 0.8 metres square for our Elegance model and 1.45 metres square for our wheelchair Elegance Plus, we can install one of the models into a potential customer’s property 99 per cent of the time. The lifts don’t need a motor control cabinet or extra room to house all the pumps, wiring and other bits and pieces associated with a bulky, cumbersome hydraulic lift.’’
Compact Home Lifts customer Bruce McCarthy, 82, had a Compact home elevator installed after suffering a heart attack and a case of shingles that affected his spine. He told the paper the elevator has enabled him to remain in the two-storey Sydney home he shares with this wife, Margaret, 81.
Mr McCarthy said: “Convenience is the main thing. When you get a bit older, climbing stairs gets a bit tough, to be truthful. Of a night we have dinner, watch TV and go up the lift. It’s just a normal thing. We probably go up two or three times a day, maybe more.
“If you need to go upstairs for any reason it’s just a matter of jumping into the lift and away you go. You don’t even notice you’re getting into a lift. Being able to hop in the lift, go up and down … it’s a new world really.”